ICP Simulator

ICP Simulator helps founders test pitches with AI-generated customer panels. Pick from a library of ICP segments like indie hackers, bootstrapped SaaS founders, or seed-stage CEOs. Describe your product, optionally add website context, answer quick intake questions, select ICPs, and write your pitch. Run the simulation to generate 50 distinct personas per ICP, collect their reactions, and get synthesized insights: per-ICP hooks, objections with severity, willingness to pay, one key fix, and messaging moves.

Who it helps: Indie makers and bootstrapped founders validating messaging without real interviews.

Key outcomes: Clear verdicts per ICP to refine pitches and spot product-market fit signals.

How to use:

1. Answer product intake questions.
2. Review and pick 1-10 ICPs.
3. Enter your pitch.
4. Run the panel (5-6 min: casting personas, reactions, synthesis).
5. Review results and ask follow-up questions to personas.

Snow uses "list-panel-runs" to see recent simulations and "get-panel-run" to load one for discussing results or rewriting pitches.