ActiveTrail

Email and SMS marketing platform for contacts, mailing lists, campaigns, segmentations, automations, and webhook events.

Supports marketing operations across contact lists, group segmentations, email and SMS campaigns, order tracking, and visitor analytics through Smart Code.

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Example Use Cases

These are example ways Snow can use ActiveTrail when building apps with you. This list is meant to show examples, not document every possible capability. Connecting an account does not make Snow run these automatically on its own.

Add Group Member

Tool to add a member to a group in ActiveTrail. Creates a new contact or adds an existing contact to the specified group. Supports comprehensive contact information including names, phone numbers, addresses, dates, and custom extension fields. The API will not return errors if the contact is already in the group (idempotent operation).

Add Mailing List Member

Tool to add a member to a mailing list in ActiveTrail. Creates a new contact or adds an existing contact to the specified mailing list and groups. Either email or SMS must be provided.

Add Webhook Parameter

Tool to add a new parameter to an existing webhook in your ActiveTrail account. Use when you need to configure additional parameters for webhook events, such as authentication headers, custom query parameters, or body fields. Each parameter can have either a static value or dynamically pull from contact fields.

Create a New Group

Creates a new contact group in ActiveTrail for organizing and segmenting contacts. Groups are containers for contacts that allow you to: - Organize contacts by category, campaign, or segment - Target specific groups for email/SMS campaigns - Manage contact memberships independently The newly created group will be empty. Use the "Add Group Member" action to add contacts to this group. Returns the complete group details including the assigned group ID.

Create Campaign

Tool to create a new email campaign in ActiveTrail. Use when you need to create and return a new campaign for specific groups. The campaign can be configured as an A/B split test, E-commerce campaign, or a regular campaign. Campaign will be created in draft status unless is_sent is set to true.

Create Campaign for Contacts

Tool to create and send a new campaign to specific contacts in ActiveTrail. Use when you need to create campaigns targeted at selected recipients by contact IDs or email addresses. Supports regular campaigns, A/B split campaigns, and e-commerce campaigns.

Create Campaign from Template

Creates a new email campaign from an existing template. The campaign will be created in draft status. Prerequisites: - A valid template ID (obtain from 'Get Templates' action) - A valid sending profile ID (obtain from 'Get Sending Profiles' action) Use this when you need to quickly create a campaign using a pre-designed template rather than building from scratch.

Create Contact

Creates a new contact in ActiveTrail with the provided information. At least one of email or sms must be provided as the primary identifier. All other fields are optional and can be used to enrich the contact profile. Important: Newly created contacts are not automatically assigned to any group. To enable email/SMS campaigns for this contact, you must add them to a group using a separate action after creation. Returns the complete contact record including the assigned contact ID.

Create Content Category

Tool to create a new content category in ActiveTrail account. Use when you need to add a new category for organizing campaigns and templates.

Create New Mailing List

Tool to create a new mailing list in ActiveTrail. Use when you need to add a new mailing list to organize and manage contacts.