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Apollo

Sales intelligence platform for contacts, accounts, leads, emails, sequences, and prospecting data.

Covers prospecting activity across contacts, accounts, opportunities, sequences, and sales-intelligence updates.

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Example Use Cases

These are example ways Snow can use Apollo when building apps with you. This list is meant to show examples, not document every possible capability. Connecting an account does not make Snow run these automatically on its own.

Add Contacts to Sequence

Adds contacts to a specified Apollo email sequence and returns the contact details. `sequence_id`, `emailer_campaign_id`, and `send_email_from_email_account_id` must be retrieved from Apollo listing/search endpoints before calling this tool — these IDs cannot be inferred from names.

Apollo people search

Searches Apollo's contact database for people using various filters; results capped at 50,000 records and does not enrich contact data. Combining multiple strict filters (organization_ids, person_titles, person_seniorities) can return zero results — start broad and narrow iteratively. Result records may have null email, phone, or organization fields.

Bulk create Apollo accounts

Creates multiple accounts in Apollo.io with a single API call (maximum 100 accounts per request). Use when creating multiple company records at once.

Bulk create Apollo contacts

Tool to bulk create multiple contacts in Apollo with a single API call. Use when you need to create multiple contacts efficiently. Supports up to 100 contacts per request with optional deduplication.

Bulk organization enrichment

Enriches data for up to 10 organizations simultaneously by providing a list of their base company domains (e.g., 'apollo.io', not 'www.apollo.io'). Each call consumes Apollo credits per domain enriched; monitor quota to avoid exhaustion errors.

Bulk people enrichment

Use to enrich multiple person profiles simultaneously with comprehensive data from Apollo's database. Each call consumes Apollo credits; avoid re-enriching the same contacts. Responses may include null or missing fields (e.g., email, phone, organization); treat unmatched records as valid 'no match' outcomes, not errors. Heavy use may trigger HTTP 429; respect Retry-After headers.

Bulk update account stage

Bulk updates the stage for specified existing Apollo.io accounts, moving them to a valid new account stage.

Bulk update Apollo contacts

Tool to bulk update multiple Apollo contacts with a single API call. Use when updating multiple contacts simultaneously - either apply the same updates to all contacts using contact_ids, or apply different updates to each contact using contact_attributes. Automatically processes asynchronously for more than 100 contacts.

Check Apollo API key status

Tool to check whether the provided Apollo API key is valid and accepted by Apollo (health/auth check). Use when any Apollo endpoint returns 401/403/422 to quickly diagnose invalid/expired keys versus permission scope issues. If this succeeds but other endpoints return 403, it strongly suggests permissioning or master-key scope issues rather than a totally invalid credential.

Create an Apollo account

Creates a new account in Apollo.io; a new record is created even if a similar account exists, and provided `owner_id` or `account_stage_id` must be valid existing IDs. The response includes the new account's ID, which can be used directly in subsequent calls.