Bigmailer

Multi-brand email marketing platform for brands, contacts, lists, segments, bulk campaigns, and custom fields.

Designed for agencies running multiple sending brands, with contact lists, segmentation rules, custom fields, and bulk campaign delivery per brand.

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Example Use Cases

These are example ways Snow can use Bigmailer when building apps with you. This list is meant to show examples, not document every possible capability. Connecting an account does not make Snow run these automatically on its own.

Create Brand

Tool to create a new brand in BigMailer. Brands are used to organize email campaigns and define default sending settings. Requires at minimum a brand name, from_name, and from_email. Returns the unique UUID of the created brand.

Create Brand Property

Tool to create a brand property in BigMailer. Use when you need to define a custom property for a brand that can be referenced in email templates via merge tags. The merge_tag_name allows the property to be used as *|TAG_NAME|* in templates.

Create Bulk Campaign

Tool to create a bulk email campaign in BigMailer. Use when you need to send marketing emails to multiple recipients. The campaign can be sent immediately or scheduled for later. Throttling options allow you to control send rate. At minimum, you must provide a brand_id and campaign name. Use BIGMAILER_LIST_ALL_BRANDS to get valid brand IDs.

Create Contact

Tool to create a new contact in BigMailer within a specified brand. Use when you need to add contacts to your mailing lists with optional custom fields and subscription settings. The contact's email address is required, and you can optionally add custom field values, assign to lists, and manage subscription status.

Create Contact Batch

Tool to create a batch of contacts in BigMailer for a specific brand. Use when you need to upload multiple contacts (1-1000) at once. Supports custom fields, list assignments, and unsubscribe operations. The batch is queued for asynchronous processing and returns a batch ID for tracking.

Create Field

Tool to create a custom field in a BigMailer brand. Custom fields allow you to store additional contact information (text, date, or integer values). Use when you need to add a new field to track contact data like company name, birthday, or loyalty points.

Create List

Creates a new contact list within a specified brand in BigMailer. Use this to organize and segment contacts. The list must be associated with an existing brand. Use BIGMAILER_LIST_ALL_BRANDS to retrieve valid brand IDs before creating a list.

Create Segment

Tool to create a segment in BigMailer for a specific brand. Segments allow filtering contacts based on conditions like campaign activity (opened, clicked) or custom field values. Use when you need to organize contacts into targeted groups for campaigns.

Create Suppression List

Tool to upload a suppression list for a brand in BigMailer. Use when you need to add email addresses that should be excluded from campaigns. The file must be a CSV with email addresses in the first column of each row.

Create Template

Tool to create a new email or page template in BigMailer. Templates can be used with bulk campaigns to define the HTML structure. Use when you need to create reusable email designs or landing pages. The template can be shared across all brands in the account if desired.