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Esputnik

Marketing automation platform for contacts, segments, orders, web push domains, unsubscribed lists, and multichannel campaigns.

Tailored to omnichannel marketers that import contacts and orders in bulk, attach contacts to segments, manage push domains, and run email and SMS sequences.

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Example Use Cases

These are example ways Snow can use Esputnik when building apps with you. This list is meant to show examples, not document every possible capability. Connecting an account does not make Snow run these automatically on its own.

Add Contact

Tool to create or update a single contact in eSputnik in real-time. Use when you need to add a new contact or update an existing one by matching on channels. If a contact with the same channel (email, sms, etc.) already exists, it will be updated. Otherwise, a new contact is created. New contacts are treated as confirmed (double opt-in assumed). For bulk operations with 2+ contacts, use the Bulk Add or Update Contacts action instead.

Add Domain

Register a domain with eSputnik for web tracking, widgets, or web push notifications. This tool is used to add a new domain to your eSputnik account, enabling: - Website behavior tracking for personalization - Widget integration (pop-ups, subscription forms) - Web push notification configuration Prerequisites: - Valid eSputnik API credentials with appropriate permissions - Domain ownership or administrative access to configure tracking Returns the registered domain and associated site identifier.

Add Orders Bulk

Tool to transfer orders in bulk to eSputnik. Use when you need to import up to 1000 orders at once.

Add Unsubscribed Emails

Tool to add email addresses to the list of unsubscribed contacts. Use when you need to unsubscribe contacts from receiving emails.

Add Web Push Domain

Tool to add a domain for web push notifications in eSputnik. Use when you need to register a new domain to enable web push notification functionality. The domain must be reachable and not already registered in your account. This operation configures the service worker settings required for web push notifications to function. Prerequisites: - Valid eSputnik API credentials with appropriate permissions - Domain ownership or administrative access - Service worker JavaScript file prepared for deployment

Attach Contacts to Segment

Tool to attach contacts to a static segment (group) by contact IDs or external customer IDs. Use this action to add contacts to a static segment for organizing and targeting your contact lists. You can specify contacts using either eSputnik internal contact IDs or your own external customer IDs. Maximum 500 contacts per request.

Bulk Add or Update Contacts

Bulk add or update up to 3000 contacts in eSputnik asynchronously. Use this action to import multiple contacts at once or synchronize your CRM contact list. Contacts are matched by the channel specified in dedupeOn (email, sms, or mobilepush). If a contact exists, it is updated; otherwise, a new contact is created. Returns an asyncSessionId that can be used with the Get Contact Import Status action to monitor import progress. Note: New contacts created via this method are treated as confirmed (double opt-in assumed).

Change Mobile Push Token Activity

Activate or deactivate a mobile push notification token in eSputnik. Use this action to control whether a specific device token can receive push notifications. When a token is deactivated, the device will not receive push notifications until reactivated. Common use cases: - Temporarily disable notifications for a user's device - Reactivate a previously disabled token - Manage notification preferences at the device level Note: The app_uuid and token_id must correspond to a token that has been previously registered in eSputnik via the mobile SDK or API.

Create API Token

Generate a new API token for authentication. Use this action to create an API token using your eSputnik account credentials. The token can be used for authenticating subsequent API requests. This action requires basic authentication (username and password) which is automatically provided from your configured credentials. Returns a string token that should be used in the Authorization header for future API calls. This is particularly useful when you need to generate fresh tokens or when integrating eSputnik API with other systems.

Create App Inbox Message

Tool to create a basic App Inbox message in eSputnik. Use when you need to create a new in-app notification message. App Inbox messages are displayed within mobile apps or websites as notifications to users. Requires at minimum a name, title, and text. Optionally supports images, links, custom data, translations for multiple languages, tags, and subscription categories.