Instagram Business and Creator API for posts, stories, comments, insights, and media.
Focused on media publishing, story content, comment moderation, and reacting when followers, comments, or insights change.
Example Use Cases
These are the Instagram actions Snow can use when building apps with you. Connecting an account does not make Snow run these on its own.
Create a draft carousel post with multiple images/videos before publishing. Instagram requires carousels to have between 2 and 10 media items. Container creation_ids expire in under 24 hours, so publish promptly after creation.
Tool to retrieve comments on an Instagram media object. Use when you need to fetch comments from a specific Instagram post, photo, video, or carousel owned by the connected Business/Creator account. Supports cursor-based pagination for navigating through large comment lists. An empty data array in the response indicates the post has no comments and is not an error. Bulk-fetching across many media objects may trigger API rate limits.
Tool to get insights and metrics for Instagram media objects (photos, videos, reels, carousel albums). Use when you need to retrieve performance data such as views, reach, likes, comments, saves, and shares for specific media. Note: Insights data is only available for media published within the last 2 years, and the account must have at least 1,000 followers. Requires a Business or Creator account; personal Instagram profiles are not supported.
Get Instagram user's media collection (posts, photos, videos, reels, carousels). Use when you need to retrieve all media published by an Instagram Business or Creator account with support for pagination and time-based filtering.
Get a published Instagram Media object (photo, video, story, reel, or carousel). Use when you need to retrieve detailed information about a specific Instagram post including engagement metrics, caption, media URLs, and metadata. NOTE: This action is for published media only. For unpublished container IDs (from INSTAGRAM_CREATE_MEDIA_CONTAINER), use INSTAGRAM_GET_POST_STATUS to check status instead.
Get Instagram conversations for a Page connected to an Instagram Business account. Use platform=instagram parameter to filter for Instagram conversations only.
Tool to create a reply to an Instagram comment. Use when you need to reply to a specific comment on an Instagram post owned by a Business or Creator account. The reply must be 300 characters or less, contain at most 4 hashtags and 1 URL, and cannot consist entirely of capital letters.
Tool to create a comment on an Instagram media object. Use when you need to post a comment on a specific Instagram post, photo, video, or carousel. The comment must be 300 characters or less, contain at most 4 hashtags and 1 URL, and cannot consist entirely of capital letters.
Tool to create a media container for Instagram posts. Use this to create a container for images, videos, Reels, or carousels. This is the first step in Instagram's two-step publishing process - after creating the container, use the media_publish endpoint to publish it.
Tool to publish a media container to an Instagram Business account. This action automatically waits for the container to finish processing before publishing. Rate limited to 25 API-published posts per 24-hour moving window. The publishing process: 1. First, create a media container using INSTAGRAM_CREATE_MEDIA_CONTAINER 2. Call this action with the creation_id - it will automatically poll for FINISHED status 3. Once ready, the media is published and the published media ID is returned For videos/reels, processing may take 30-120 seconds. Images are typically instant.