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Instantly

Sales engagement platform for campaigns, leads, inboxes, sequences, emails, and deliverability data.

Supports outbound sales work across campaigns, leads, inboxes, email replies, background jobs, and lead status.

Example Use Cases

These are the Instantly actions Snow can use when building apps with you. Connecting an account does not make Snow run these on its own.

Add Leads in Bulk

Tool to add multiple leads in bulk to a campaign or list. Use when you need to import several leads at once to an Instantly campaign or list. Supports duplicate handling options and lead verification.

Create Subsequence

Creates an automated follow-up subsequence for a campaign. Subsequences are triggered when leads meet specific conditions (CRM status changes, activities, or reply keywords). Use this tool when you need to: - Set up automatic follow-ups for interested leads (CRM status = 1) - Send targeted sequences when leads reply with specific keywords - Create different follow-up paths based on meeting status or lead activities - Implement A/B testing with multiple email variants Key features: - Condition-based triggering (CRM status, lead activity, or reply keywords) - Flexible scheduling with timezone support and active days - Multi-step email sequences with configurable delays - A/B testing support with multiple email variants per step

Get Accounts Warmup Analytics

Tool to retrieve warmup analytics for specified email accounts. Use when you need daily and aggregate warmup statistics including health scores.

Get Campaign Sending Status

Tool to retrieve campaign sending status diagnostics explaining why a campaign may not be sending emails or is sending slower than expected. Use when troubleshooting campaign delivery issues or understanding campaign health.

Get Campaigns Analytics Overview

Tool to get analytics overview for one or multiple campaigns. Use when you need comprehensive performance metrics including leads, emails, replies, opens, clicks, and CRM events.

Get Current Workspace

Tool to retrieve current workspace details based on API key. Use when you need workspace information like plan details, owner, or organization settings.

Get Subsequence

Tool to retrieve a specific subsequence by its ID. Use when you need full details of a follow-up sequence entity.

Activate Campaign

Tool to activate or resume a paused campaign. Use when you need to start sending operations for a specific campaign. Prerequisites: Campaign must have at least one sender account, one lead, email sequences, and schedule configured.

Add Workspace Member

Tool to add a new member to workspace with email and role. Use when you need to invite a new team member to the workspace with specific role and permissions.

Bulk Assign Leads

Tool to bulk assign leads to organization users. Use when you need to assign multiple leads to specific organization members.