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LeadBoxer

Website visitor identification platform for leads, lead tags, sessions, events, and custom lead scoring formulas.

Handles revenue ops that identify companies visiting a site, tag leads, log server-side events, and inspect lead-score formulas per dataset.

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Example Use Cases

These are example ways Snow can use LeadBoxer when building apps with you. This list is meant to show examples, not document every possible capability. Connecting an account does not make Snow run these automatically on its own.

Add or Update Lead Tags

Tool to add or update lead tags in LeadBoxer. Use when you need to manage lead tags by adding new tags, removing specific tags, or overwriting all existing tags for a specified user.

Delete Custom Tracking Domain

Tool to delete a custom tracking domain entry for a dataset. Use when you need to remove a specific custom tracking domain (CTD) associated with a dataset in LeadBoxer.

Get Custom Tracking Domains

Tool to fetch custom tracking domain entries for a dataset. Use when you need to retrieve all custom tracking domains that are created or in progress for a specific datasetId.

Get Events

Tool to fetch events for specified sessions from LeadBoxer. Use when you need to retrieve behavioral data including pageviews, clicks, form submissions, email interactions, and custom events. Events can be filtered by session ID, email, user ID, or segment/smartlist IDs.

Get Lead Detail

Tool to fetch detailed information about a lead based on filters. Use when you need comprehensive lead data for a specific lead ID. The default view type is B2B. Note: On initial pageview, there may be a few seconds overhead before data is populated; consider implementing a 3-second delay after lead creation.

Get Lead Score Formula

Tool to fetch the lead score formula for a specific dataset. Use when you need to understand how lead scores are calculated for records in a dataset. The formula defines scoring based on criteria types: Range (number ranges), Match (exact values), Exists (presence of values), and Boost (event-based scoring).

Get Sessions

Tool to fetch sessions for a specified lead ID from LeadBoxer. Use when you need to retrieve session data for a user, with optional filtering by email, user ID, Smartlist ID, or segment ID. A session represents a single visit to the site, and users can have multiple sessions over time.

Log Server-Side Event

Tool to track server-side events in LeadBoxer. Use when tracking backend events, page views, or custom activities from your server. This endpoint supports tracking user interactions, conversions, and other activities that occur on the server-side.

Post Event Data

Tool to send event data for tracking user activities via POST request. Use when tracking events by sending data in the request body with application/x-www-form-urlencoded format.