Mailchimp

Email marketing platform for audiences, campaigns, automations, templates, journeys, and engagement reports.

Manages audiences, subscribers, tags, segments, campaigns, clicked links, and email marketing activity.

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Example Use Cases

These are example ways Snow can use Mailchimp when building apps with you. This list is meant to show examples, not document every possible capability. Connecting an account does not make Snow run these automatically on its own.

Add automation

Create a new classic abandoned cart automation in your Mailchimp account. This action creates an automation workflow that sends emails to customers who have abandoned their shopping cart. Requires a connected e-commerce store and an audience/list. Prerequisites: - A Mailchimp audience/list (use MAILCHIMP_ADD_LIST or MAILCHIMP_GET_LISTS_INFO) - A connected e-commerce store (use MAILCHIMP_ADD_STORE or MAILCHIMP_LIST_STORES) Note: Classic automations are only available to paid Mailchimp accounts that have previously created a classic automation. Currently only the 'abandonedCart' workflow type is supported via the API.

Add batch webhook

Configure a webhook that will fire whenever any batch request completes processing. You may only have a maximum of 20 batch webhooks.

Add campaign

Create a new Mailchimp campaign.

Add Campaign Feedback

Add feedback on a specific Mailchimp campaign. Use this to post comments, notes, or feedback while collaborating on a campaign with your team. The feedback can be associated with a specific content block or applied to the campaign as a whole.

Add campaign folder

Create a new campaign folder to organize email campaigns in Mailchimp. Campaign folders help organize your email marketing campaigns into logical groups. Returns the created folder's ID, name, and initial campaign count (0).

Add cart

Add a new cart to a store.

Add cart line item

Add a new line item to an existing cart.

Add connected site

Create a new Mailchimp connected site. Connected sites allow you to track website visitor activity and integrate with Mailchimp's marketing features. After adding a connected site, you'll receive a tracking script (site_script) that should be installed on your website to enable visitor tracking.

Add contact to audience

Tool to create a new omni-channel contact in a Mailchimp audience. Use when adding contacts with email and/or SMS channels to an audience.

Add domain to account

Add a sending domain to the Mailchimp account for email verification. This action adds a new domain to your Mailchimp account and initiates the verification process by sending a verification code to the specified email address. After calling this action, use the 'verify_domain' action with the received verification code to complete the domain verification process.

Triggers

These are the trigger events currently available for Mailchimp.

Campaign Trigger

Triggered when a campaign is sent or experiences an event in Mailchimp

Profile Update Trigger

Triggered when a subscriber's profile is updated in Mailchimp

Subscribe Trigger

Triggered when a subscriber subscribes to Mailchimp

Unsubscribe Trigger

Triggered when a subscriber unsubscribes from Mailchimp