MailerLite icon

MailerLite

Email marketing platform for subscribers, groups, campaigns, forms, automations, and campaign reports.

Good for subscriber lifecycle work across groups, campaigns, forms, automations, and unsubscribe events.

Example Use Cases

These are the MailerLite actions Snow can use when building apps with you. Connecting an account does not make Snow run these on its own.

Add Subscriber To Group

Tool to assign an existing subscriber to a group. Use when you need to add a subscriber to a specific group in your MailerLite account.

Create Campaign

Tool to create a new email campaign (draft) with specified type, content, and targeting. Use when you need to create a campaign programmatically with email settings and optional audience targeting via groups or segments. HTML content support is also plan-dependent; insufficient plan capabilities result in `can_be_scheduled=false` on the created draft.

Create E-commerce Cart Item

Tool to add an item to a shopping cart. Creates the cart if it does not exist. Use for abandoned cart automation.

Create E-commerce Category

Tool to create a new product category for a shop. Use when organizing products into categories or setting up shop taxonomy with automation preferences.

Create E-commerce Order

Tool to create a new order for a shop. Use when recording customer purchases or syncing order data from external systems.

Create E-commerce Product

Tool to create a new product for an e-commerce shop. Use when adding products to a shop for tracking sales, automations, and customer interactions.

Create E-commerce Shop

Tool to connect a new e-commerce shop. Use when you need to integrate a store for automations, product imports, and sales tracking.

Create Field

Tool to create a new custom field. Use when distinct subscriber attributes are needed before assigning or updating subscriber data. Call once per field key.

Create Group

Tool to create a new subscriber group. Use after deciding the group name for categorization. Store `group_id` from the response — required by MAILERLITE_UPDATE_GROUP, MAILERLITE_DELETE_GROUP, and MAILERLITE_GET_GROUP_SUBSCRIBERS.

Create Segment

Tool to create a new subscriber segment. Use when grouping subscribers by custom criteria before sending targeted campaigns.