Mixpanel
Product analytics platform for events, users, cohorts, funnels, reports, experiments, and engagement metrics.
Covers event tracking activity across users, cohorts, funnels, engagement reports, and product analytics data.
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Example Use Cases
These are example ways Snow can use Mixpanel when building apps with you. This list is meant to show examples, not document every possible capability. Connecting an account does not make Snow run these automatically on its own.
Tool to add unique values to list properties on user profiles in Mixpanel using the $union operation. Use when you need to add items to list-type properties without creating duplicates. Unlike $append, $union ensures values are unique in the list. If the property doesn't exist, it creates a new list with the provided values.
DEPRECATED: Use MIXPANEL_AGGREGATE_EVENTS instead. Tool to get unique, total, or average data for events over N days, weeks, or months. Use when analyzing event trends and patterns over time with different aggregation methods.
Tool to append values to list properties on user profiles in Mixpanel. Use when you need to add items to list-type properties. Unlike $union, $append allows duplicate values. If the property doesn't exist, it creates a new list with the value as the first element.
Tool to send a batch of group profile updates to Mixpanel. Use when you need to update multiple group profiles in a single request. Supports operations like $set, $set_once, $union, $remove, $unset, and $delete. Note: $add is NOT supported for group profiles.
Tool to create a new annotation tag in Mixpanel using the provided name. Use when you need to create tags for organizing and categorizing annotations. Requires a role of at least Analyst.
Tool to create an identity mapping in Mixpanel by linking an anonymous ID with an identified user ID. Use when you need to connect pre-login anonymous activity with post-login identified user activity. This operation is typically performed after user authentication to associate all previous anonymous events with the user's identified profile.
Tool to create an alias mapping between two distinct IDs in Mixpanel. Use when you need to link a new identifier with an existing one. This is only available for projects using the Original ID Merge system and Legacy ID Management System; it has no effect in the Simplified ID Merge system. Typically called once during user signup to connect anonymous pre-signup events with post-signup activity. Each alias can only map to one distinct_id.
Tool to create a new service account for your organization and optionally add it to projects. Use when you need to generate API credentials for programmatic access. The response includes a token (secret) that cannot be recovered after creation. Requires service account with admin or owner role.
Tool to permanently delete a group profile from Mixpanel Group Analytics. Use when you need to completely remove a group profile and all of its properties. The deletion is permanent and cannot be undone. Note that group properties on historical events remain intact even after group deletion.
Tool to delete specific properties from a Mixpanel group profile. Use when you need to permanently remove unwanted properties from a group (company, organization, team, etc.). The operation uses the $unset operation to permanently remove the specified properties.