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Persona

Identity verification platform for accounts, list items, government IDs, geolocations, browser fingerprints, and tagged risk lists.

Made for KYC and fraud teams that archive list items, tag accounts, and manage allow and block lists across geolocations, IDs, and fingerprints.

Sign in to connect Persona

Sign in to connect an account and start using Persona in your apps.

Example Use Cases

These are example ways Snow can use Persona when building apps with you. This list is meant to show examples, not document every possible capability. Connecting an account does not make Snow run these automatically on its own.

Add Tag to Account

Tool to add a tag to an Account in Persona. Use when you need to categorize or label an account with a specific tag. Either tag_id or tag_name must be provided in the request meta.

Archive a Geolocation List Item

Tool to archive a geolocation list item from Persona. Use when you need to archive a specific geolocation list item by its ID. This operation marks the item as archived without permanently deleting it.

Archive a Name List Item

Tool to archive a name list item in Persona. Use when you need to archive a specific name list item by its ID.

Archive a webhook

Tool to archive a Persona webhook by its ID. Use when you need to deactivate a webhook without deleting it. Archived webhooks will no longer receive events but can be referenced for historical purposes.

Archive Browser Fingerprint List Item

Tool to archive a browser fingerprint list item in Persona. Use when you need to mark a browser fingerprint list item as archived without permanently deleting it.

Archive Country List Item

Tool to archive a Country List Item by ID. Use when you need to mark a country list item as archived. This action is idempotent - archiving an already archived item is safe.

Archive Email Address List Item

Tool to archive an Email Address List Item in Persona. Use when you need to archive an email address or domain from a list. The archived item will be marked with an archived timestamp in the response.

Archive Government ID Number List Item

Tool to archive a Government ID Number List Item. Use when you need to remove a government ID number from the active list.

Archive IP Address List Item

Tool to archive an IP address list item in Persona. Use when you need to remove an IP address from active monitoring.

Archive Phone Number List Item

Tool to archive a phone number list item in Persona. Use when you need to mark a phone number list item as archived without permanently deleting it.