Postalytics
Direct mail automation platform for campaigns, sub-accounts, contacts, suppression lists, and HTML templates for postcards and letters.
Covers CRM-driven mailing teams that launch direct mail campaigns, maintain contact lists with suppressions, and design templates for postcards and letters.
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Example Use Cases
These are example ways Snow can use Postalytics when building apps with you. This list is meant to show examples, not document every possible capability. Connecting an account does not make Snow run these automatically on its own.
Tool to create a new sub-account in the Postalytics system. Use when you need to create a new account with a unique ID associated with the requester's user ID as parent. The response includes the API key and user ID for the new account, which should be stored for future API calls.
Tool to add a contact to a specified contact list with their information. Use when you need to create a new contact or update an existing one on a contact list.
Tool to create a new direct mail campaign in Postalytics. Use when you need to start a new campaign with specified sender details and template. Important: A template must be created and proofed before creating the campaign.
Tool to create a new suppression list that can be used in campaigns to suppress contacts from being sent mail. Use when you need to create an empty suppression list. Note that contacts must be added separately using the SuppressionListContact API after the list is created.
Tool to create a new suppression contact on a specified suppression list. Use when you need to add a contact to a suppression list to prevent them from receiving mailings.
Tool to create a new template with full HTML for postcard or letter. Use when you need to create a template by providing complete HTML markup or image URLs for front/back. The template can be used for various mail types including postcards, letters, and bifolds.
Tool to create a new webhook to receive campaign event notifications from Postalytics. Use when you need to set up a webhook endpoint that will be notified about campaign events like sent, delivered, opened, or clicked.
Tool to delete a Postalytics account and all associated campaigns, templates, and lists. Use when you need to permanently remove a sub account or sub user account. Cannot delete parent accounts.
Tool to delete a campaign from the system. Use when you need to remove a campaign that is no longer needed.
Tool to delete a specified suppression list. Use when you need to remove a suppression list that is no longer needed.