Reddit Ads

Advertising APIs for managing Reddit campaigns, ad groups, audiences, and conversion data.

Suited to campaign creation, audience targeting, performance reporting, and reacting when conversion or spend events occur.

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Example Use Cases

These are example ways Snow can use Reddit Ads when building apps with you. This list is meant to show examples, not document every possible capability. Connecting an account does not make Snow run these automatically on its own.

Batch Delete Products

Tool to delete multiple products from a Reddit Ads product catalog in a single request. Use when you need to remove products from a catalog. Important: This action cannot be undone, and deleted products will be permanently removed from the catalog. If using a scheduled feed, update your feed to keep the catalog synchronized.

Create Ad Group

Tool to create a new ad group within a Reddit Ads campaign. Use when setting up ad groups with specific bidding strategies, budget goals, and targeting criteria. Note that optimization_goal is required for conversion, video views, catalog sales, and app install campaign objectives.

Create Batch Products

Tool to create or update multiple products in a catalog in a single batch operation. Use when you need to add up to 1000 products at once. Note: If using a schedule feed, update your feed to ensure your catalog is up to date.

Create Custom Audience

Tool to create a new Custom Audience in Reddit Ads. Use when you need to create a custom audience for targeted advertising campaigns. Note: This endpoint has rate limits - Custom Audiences Ingestion: 3000 requests per 900 seconds with burst limit of 500 requests per 60 seconds.

Create Lead Gen Form

Tool to create a new lead generation form in Reddit Ads. Use when you need to set up a lead gen form to collect user information such as emails, names, phone numbers, etc. Rate limit: 20 requests per 60 seconds (Leads).

Create Product Catalog

Tool to create a new product catalog. Use when you need to set up a product catalog for Reddit Ads. After creation, finish setup by manually creating products or linking a product feed.

Create Product Feed

Tool to create a new feed for a product catalog. Use when setting up product feeds for Reddit catalog sales campaigns. Each catalog can contain up to 2 feeds, but they must be of different types (REPLACE or UPDATE).

Create Product Set

Tool to create a new product set in a product catalog. Use when you need to define a subset of products from a catalog using filter rules for targeted advertising.

Create Reddit Ads Campaign

Tool to create a new Reddit Ads campaign for the specified ad account. Use when you need to set up a new advertising campaign with specific objective, budget, and targeting settings. Note: Max campaigns creation isn't currently supported - set up Max campaigns in the Ads Manager instead.

Create Reddit Post

Tool to create a new Reddit post for a specified profile. Use when you need to create promotional content including text, images, videos, or carousel posts. Rate limit: 200 requests per 60 seconds (Creative Management).