Segment icon

Segment

Customer data platform for sources, destinations, events, traits, identities, and audience pipelines.

Supports customer-data pipelines by recording identities, groups, page views, screen views, and webhook destination events.

Example Use Cases

These are the Segment actions Snow can use when building apps with you. Connecting an account does not make Snow run these on its own.

Batch Segment Analytics Events

Tool to send multiple analytics calls in a single batch request. Use when you want to reduce HTTP overhead by batching Identify/Track/Page/Screen/Group calls into one request.

Delete Source

Tool to delete a Segment Source. Use when you need to permanently remove a Source by its ID after confirmation.

Import Historical Data

Tool to import historical data in bulk with support for historical timestamps. Use when you need to backfill or import past events with their original timestamps into Segment.

Segment Alias

Tool to alias a previous user ID to a new user ID. Use when merging anonymous and known identities.

Segment Group

Tool to associate an identified user with a group via Segment HTTP Tracking API. Use when grouping users with traits.

Segment Identify

Tool to identify a user and set/update traits via Segment HTTP Tracking API.

Segment Page View

Tool to record a page view via Segment HTTP Tracking API. Use when sending page views with optional page name and properties.

Segment Screen Event

Tool to record a mobile app screen view. Use when tracking screen views in a mobile app via Segment HTTP Tracking API.

Segment Track Event

Tool to record a custom user event via Segment HTTP Tracking API. Use when sending events to Segment with valid identity.

Update Source

Tool to update a Source's metadata and settings. Use when you need to modify an existing Source after confirming its ID.