Gosquared
Web analytics and customer messaging platform for visitors, people, events, campaigns, and live chat.
Covers web analytics and customer messaging around visitor profiles, tracked events, live chat, and traffic spikes.
Related integrations
Example Use Cases
These are the Gosquared actions Snow can use when building apps with you. Connecting an account does not make Snow run these on its own.
Tool to create a webhook to receive notifications about events in a GoSquared project. Use when you need to register a new webhook endpoint for real-time event notifications.
Tool to retrieve detailed information about a specific site/project by its site_token. Use when you need to fetch configuration details, ownership info, or metadata for a particular GoSquared project.
Tool to retrieve all sites and their pageview counts for the authenticated account. Use when you need to get usage statistics across all sites. Optionally filter by date range using 'from' and 'to' parameters.
Tool to retrieve a specific webhook by ID from a GoSquared account. Use when you need to fetch details about an existing webhook configuration.
Retrieves a list of webhooks configured for the GoSquared project. Returns webhook details including ID, URL, event type, and active status. Use this to audit configured webhooks or verify webhook integrations.
Retrieves all team members who have access to the current GoSquared project. Returns each user's ID, email, access state (owner/active/pending), and role (owner/admin/member). Requires an API key with owner-level permissions for the project. Use this to audit project access or verify team member invitations.
Creates a new site/project in the GoSquared account for analytics tracking. Returns the site_token needed to configure tracking on the new site. Requires: API key with 'write_account' scope (not supported by demo key).
Tool to add a new shared user to a project. Use when inviting team members via their email address.
Archives a chat conversation in GoSquared Inbox. Use this action to close out completed chat sessions, move resolved conversations out of the active inbox, or organize chat history. Archived chats can be retrieved later using the archived chats endpoint or unarchived using the 'Unarchive Chat Conversation' action.
Tool to block a specific visitor from being tracked. Use when you need to prevent tracking for a particular visitor ID.
Tool to check whether an API key is valid and retrieve its enabled scopes. Use when verifying API credentials before making further API calls.
Create a new Smart Group in GoSquared People CRM to segment users by custom criteria. Smart Groups are dynamic user segments based on property filters (like email, name, status) or event-based filters. Filters can use various operators including 'contains', 'eq' (equals), 'gt'/'lt' (greater/less than), '~' (is/equals), and '><' (date range). Use this when you need to: - Create user segments based on properties (e.g., email domain, subscription status) - Filter users by date ranges (e.g., created in last 7 days) - Combine multiple filter criteria (filters work as AND logic) - Organize users for targeted campaigns or analysis
Tool to add a trigger to an existing GoSquared webhook. Use when configuring webhook alerts for traffic spikes, traffic dips, chat messages, or smart group events.
Tool to delete a webhook from a GoSquared account. Use when you need to remove an existing webhook by its ID.
Tool to delete a person profile and all associated data. Use when you need to permanently remove a person's record and optionally blacklist them.
Export all pageview activity for users in a Smart Group to a downloadable CSV file. Returns a time-limited URL (valid for 15 minutes) to download the CSV. Supports filtering by date range (max 60 days). Use this when you need bulk export of user pageview data for analytics or reporting purposes.
Tool to retrieve the bot blocking status for a GoSquared project. Use when you need to check whether automatic bot blocking is enabled.
Tool to retrieve a list of blocked IP addresses, bots, and visitors for a project. Use when you need to see all blocked items across all categories.
Tool to retrieve visitor IDs that have been blocked for a project. Use when you need to list visitors who were blocked (typically via the 'Ignore' button in the visitor widget).
Tool to retrieve the list of tagged visitors from the account. Use when you need to see which visitors have been tagged and their associated tags.
Tool to retrieve details of a specific trigger type from GoSquared. Use when you need to understand the payload structure and fields for a particular trigger type before setting up automation workflows or webhooks.
Tool to retrieve available types of triggers in GoSquared. Use when you need to discover what trigger types are supported for automation workflows or webhook configurations.
Retrieves all triggers for a webhook. Use when you need to view which events are configured to fire a specific webhook.
Retrieves base path metrics (first URL path segments) over a time period. Use this to analyze which top-level URL paths (e.g., '/blog', '/products', '/wiki') receive the most traffic. Useful for understanding site structure usage and identifying popular content sections. Requires 'read_trends' scope in your API key.
Tool to retrieve the list of blocked IP addresses for the account. Use when you need to view which IP addresses are currently blocked from tracking or accessing the site.
Tool to retrieve summarised browser metrics over a specified time period. Use when analyzing which browsers were used to access the site during a specific date range.
Retrieve UTM content metrics (utm_content) aggregated over a specified date range. Use this to analyze which content variations (e.g., banner ads, sidebar links, footer CTAs) are driving traffic to your site.
Retrieve UTM medium metrics (utm_medium) aggregated over a specified date range. Use this to analyze which marketing mediums (e.g., email, social, cpc, organic) are driving traffic to your site.
Retrieve UTM campaign name metrics (utm_campaign) aggregated over a specified date range. Use this to analyze which marketing campaigns (e.g., 'spring_sale', 'newsletter_2024') are driving traffic to your site.
Retrieve UTM source metrics (utm_source) aggregated over a specified date range. Use this to analyze which traffic sources (e.g., google, facebook, newsletter) are driving visitors to your site.
Retrieve UTM term metrics (utm_term) aggregated over a specified date range. Use this to analyze which specific keywords or terms are driving traffic to your site.
Tool to retrieve summarised category metrics over a specified time period. Use when analyzing which content categories were accessed during a specific date range.
Retrieve country-level visit metrics aggregated over a specified date range. Use this to analyze which countries are driving traffic to your site during a specific period.
Tool to retrieve the number of concurrent visitors currently on your site. Use when you need live, real-time visitor metrics.
Tool to retrieve the current time according to GoSquared infrastructure. Use when you need a synchronized timestamp from GoSquared's servers.
Retrieve summarised language metrics over a given time period. Use this to analyze which languages your visitors are using based on browser settings. Returns a ranked list of languages by visitor count within the specified date range.
Tool to retrieve notifications stored in GoSquared. Use when you need to access Traffic Alerts, RSS feed items, or Milestones.
Tool to retrieve a specific group of real-time traffic sources such as 'site', 'organic', or 'social'. Use when you need up-to-the-minute data about a particular source category driving visitors to your site.
Tool to retrieve summarised operating system metrics over a specified time period. Use when analyzing which operating systems were used to access the site during a specific date range.
Tool to retrieve summarised organisation metrics over a given time period. Use when analyzing which internet organisations (ISPs, network providers, companies) are driving traffic to your site during a specific date range.
Retrieve page-level visit metrics over a specified time period. Returns a ranked list of pages by visit count within the date range. Use this to analyze which pages received the most traffic during a specific period.
Retrieve all event types tracked in GoSquared People CRM, ordered by frequency. Use this to discover available events for filtering or building Smart Groups.
Retrieve property types (schema definitions) from GoSquared People CRM. Use this tool to: - Discover all available profile properties and their data types - Get custom property definitions - Look up a specific property's schema by its identifier Properties use dot notation for nested fields (e.g., 'last.location.country').
Retrieve a specific person's profile from GoSquared People CRM by their unique ID. Use this tool when you need to: - Fetch detailed profile information for a known person - Look up custom properties set via tracking for a specific user - Verify a person exists before performing other operations Prerequisites: - Requires a valid person_id (obtain from List People or tracking events) - API key must have 'read_people' scope Returns the complete person profile including standard fields and custom properties.
Tool to retrieve summarised product metrics over a specified time period. Use when analyzing ecommerce product performance, revenue, and transaction data during a specific date range.
Tool to retrieve currently running campaigns with real-time visitor counts. Use when you need to see which campaigns are actively driving visitors to the site right now.
Tool to retrieve engagement information of currently online users. Use when you need real-time metrics about visitor behavior including time on site and visit depth.
Tool to retrieve a list of current online visitors. Use when you need detailed real-time visitor information.
Tool to retrieve internet organisations currently being used by online visitors, sorted by visitor count. Use when you need real-time data about which ISPs or network providers your visitors are using.
Tool to retrieve a summary of real-time data for the site. Use when a snapshot of current online visitor metrics and summary statistics is needed.
Retrieve the most popular pages currently being viewed on your site in real-time. Returns pages ordered by visitor count. Use this tool when you need to know which pages are currently active and how many visitors are on each page right now.
Tool to retrieve browsers used by currently online visitors, sorted by visitor count. Use when you need real-time breakdown of which browsers active visitors are using.
Tool to retrieve countries where currently online visitors are located, sorted by visitor count. Use when you need real-time geographic distribution of active site visitors.
Tool to retrieve real-time geographic coordinates for currently online visitors. Returns latitude/longitude coordinates with visitor counts for each location. Use when you need to visualize or analyze the geographic distribution of active site visitors.
Tool to retrieve languages for currently online visitors sorted by visitor count. Use when you need a real-time breakdown of active visitor languages.
Tool to retrieve platforms used by online visitors sorted by visitor count. Use when you need a real-time breakdown of active visitor platforms.
Tool to retrieve summarised screen dimensions metrics over a specified time period. Use when analyzing which screen dimensions (resolutions) were used to access the site during a specific date range.
Retrieve a specific chat message by its message ID from a chat conversation. Use this tool when you need to fetch details of a particular message, such as its content, sender, and timestamp. Requires both the chat ID (same as person_id) and the specific message ID (UUID format).
Retrieves real-time session information for a specific online visitor. Use this tool after obtaining a visitorID from GOSQUARED_NOW_VISITORS to get detailed information about a visitor including their location, browser, engagement score, and event history. Returns a 409 status if the visitor is no longer online.
Tool to retrieve a historical list of traffic sources that referred visitors to the site over a specified period. Sources are grouped by category: direct, organic (search engines), site (referrals), social, and internal. Use when analyzing which sources drove traffic during a specific date range.
Tool to retrieve summarised transaction metrics over a specified time period. Use when analyzing transaction data including revenue and quantity during a specific date range.
Tool to retrieve a historical list of sources for the given section type. Use when analyzing which sources (referring websites, social media, search engines, or internal) drove traffic during a specific time period.
Retrieves time series data showing the number of concurrent visitors to your site over time. Use this tool when you need to analyze visitor traffic patterns, identify peak hours, or track historical visitor trends. Returns data points at regular intervals (configurable, default 5 minutes) within the specified time range.
Retrieve a person's complete event feed from GoSquared People CRM. Returns a chronologically ordered list of all events (custom events and session events) for a specific person. Use this tool to: - View a person's activity history and engagement timeline - Track specific events by name using the query parameter - Filter by event type (custom events vs session events) - Paginate through large event histories Prerequisites: - Requires a valid personID (obtain from List People or tracking events) - API key must have 'read_people' scope
Retrieve a paginated list of all devices tracked in GoSquared People CRM. This tool returns information about every device that has ever been tracked, including platform (OS), browser, screen size, ISP, geographic location, and visit counts. Use this when you need an overview of all devices accessing your site/app or for device analytics. Note: Requires API key with 'read_people' scope.
Identify a user in GoSquared and set their profile properties. Links anonymous visitor activity to a known user identity and creates/updates their profile in the People dashboard. Requires 'write_tracking' API scope.
Adds an internal note to a GoSquared chat conversation. Notes are visible only to agents in the Inbox and are useful for leaving context, follow-up reminders, or team coordination messages. The chatID corresponds to the person_id of the visitor/client.
List all projects/sites accessible to the authenticated account. Requires 'read_account' API key scope. Use 'grouped' format to see owned vs shared sites, or 'flat' for a simple list.
Search and filter tracked people in GoSquared People CRM. Use this tool to: - List all tracked people or search by text query - Filter people by properties (email, name, etc.) or tracked events - Sort results by any property (default: most recently seen first) - Paginate through large result sets - Export results as JSON or CSV format - Get total count of matching people via 'cardinality' field Returns a structured response with 'list' (array of people), 'cardinality' (total count), and optional pagination links. Each person includes their ID, tracked properties, events, and links to related resources.
Retrieve all Smart Groups for a GoSquared People CRM project. Smart Groups are saved user segments based on property or event filters. Use this action to list all configured Smart Groups and their filter criteria. The returned group IDs can be used with other People API endpoints to query users within specific segments. Requires the 'read_people' API key scope.
Tool to retrieve the most influential traffic sources currently driving visitors to your site. Use when you need an up-to-the-minute breakdown of referrer sources.
Removes a shared user from a GoSquared project by their email address, revoking their access to the site. Requires owner-level API key permissions. Use GOSQUARED_ACCOUNT_SHARED_USERS first to list current shared users.
Retrieve aggregate web analytics metrics for a specified time period. Returns key metrics like pageviews, unique visitors, visits, bounce rate, engaged time, and e-commerce data, grouped by hour, day, or month. Use this tool to analyze overall website traffic trends and performance over time.
Retrieve detailed information about a chat conversation by its ID. Use this tool when you need to: - Get the current state of a chat conversation (agent assignment, read status) - View the latest message in a conversation - Check visitor presence and contact details - Determine if a chat is archived or active Prerequisites: Obtain a valid chatID from GOSQUARED_CHAT_CHATS or use a person_id from GOSQUARED_LIST_PEOPLE. Note: To retrieve the full conversation history with all messages, use GOSQUARED_CHAT_FEED instead. This endpoint returns summary information and only the latest message.
Tool to retrieve chat data for reporting purposes. Use when you need to list active chat conversations within a specific time window.
Retrieve the complete feed of messages and events from a chat conversation. Use this action to: - Fetch chat history and conversation timeline for a specific person - Review messages exchanged between agents, bots, and visitors - Access internal/private agent notes and public messages - Track chat events like archiving, status changes, etc. - Retrieve messages with rich content including emojis and Unicode text The chat_id corresponds to a person_id from the GoSquared People API. You can obtain valid person_id values by first calling the List People action. Supports pagination and date filtering to retrieve specific portions of the chat history. Feed items are typically returned in reverse chronological order.
Retrieve messages from a GoSquared chat conversation by chat ID. Use this tool to: - Fetch message history from a specific chat conversation - Page through chat messages with offset and limit - Filter messages by date range - Get the total count of messages via the cardinality field Prerequisites: - Obtain a valid chatID from GOSQUARED_CHAT_CHATS or GOSQUARED_CHAT_CHAT actions - The chatID corresponds to the person_id of the visitor Returns: - A list of messages with timestamp, sender, and text content - Cardinality field showing the total message count
Retrieve counts of tracked event triggers over a specified time period. Use this tool to analyze how frequently custom events have been triggered on your site. Events must first be tracked using the GoSquared tracking API before they appear in results. Note: The 'data' property passed when tracking events is not included in this endpoint; use the Feed API to access event metadata.
Send a message to a visitor in a GoSquared chat conversation. Use this tool to: - Send messages as an agent to website visitors - Send automated bot responses - Send messages on behalf of a client (requires auth signature) Prerequisites: Obtain a valid chatID from GOSQUARED_CHAT_CHATS or GOSQUARED_CHAT_CHAT first. For client messages, generate a Person Signature using SHA-256 HMAC with the Secure Mode Secret.
Sends a ping to keep the visitor session active in GoSquared. Must be received at least once every 30 seconds to maintain the session, otherwise the session will time out. Use this when implementing custom tracking libraries or advanced tracking processes.
Retrieve people (user profiles) from a specific Smart Group in GoSquared People CRM. Smart Groups are saved user segments defined by property or event filters. Use this action to list users matching a Smart Group's criteria, with optional search filtering and pagination. Prerequisites: - Requires a valid group_id. Get available Smart Group IDs using the 'List People Smart Groups' action first. - Requires 'read_people' API key scope. Returns user profiles with properties like id, email, name, and any custom properties tracked in People CRM.
Tool to add a tag to an identified visitor in GoSquared. Use when you need to categorize, segment, or label visitors for organizational purposes or marketing campaigns.
Tool to end all tracking sessions for a specified visitor in GoSquared. Use when you need to manually terminate a visitor's session, such as when a user logs out or closes their browser. Optionally specify a page index to timeout only a specific session.
Track custom events in GoSquared analytics. Use to record user actions like signups, purchases, button clicks, or any custom event. Events are associated with visitors/people and appear in their activity feeds and analytics dashboards.
Track e-commerce transactions in GoSquared analytics. Use this when a customer completes a purchase to record the transaction details including items purchased, revenue, and customer identification. The transaction ID must be unique - GoSquared uses this to prevent duplicate transactions. If the same transaction ID is sent again, the duplicate will be ignored. Transaction data appears in the GoSquared Ecommerce dashboard and can be associated with People profiles for customer analytics.
Tracks a pageview event in GoSquared Analytics. Use this to record when a visitor views a page on your site. Requires visitor_id (unique identifier for the visitor) and page URL. Optionally include additional visitor data like screen size, browser info, campaign attribution, and more.
Track user properties for a visitor in GoSquared. Use to set or update profile information for identified users or anonymous visitors. Properties include email, name, company details, and custom fields. Requires either person_id or visitor_id.
Unarchives a chat conversation in GoSquared Inbox. Use this action to restore an archived chat back to active state, making it visible in the active inbox again. This is useful when you need to resume conversations that were previously archived using the 'Archive Chat Conversation' action or archived manually in the GoSquared interface.
Tool to update the automatic bot blocking feature for a project. Use when you need to enable or disable bot filtering for analytics tracking.
Tool to update the list of IP addresses to be blocked for a GoSquared project. Use when you need to block specific IP addresses from being tracked in analytics.